There is something intoxicating about the pulsing atmosphere of a casino – champagne glasses clink, slot machines clatter and you can almost hear the excitement in the music. Players huddle around tables, laughing at their luck or bad, trying to win big or just getting in the groove. No matter what their reason for being there, most gamblers agree that the thrill of not knowing when your lucky number will come up is something to be experienced at least once in a lifetime.

Gambling isn’t the only draw to casinos – they are also the perfect venue for events and group business like corporate retreats, weddings and family reunions. With this in mind, casino marketing must always include strategies to target event planners and promote these other offerings.

The first thing that people notice when entering a casino is the sheer magnitude of it all – flashy lights, extravagant decor and plenty of places to eat and drink. But that’s just the tip of the iceberg. The real attraction is the chance to try your hand at a variety of games – from blackjack and poker, where players test their wits in an exciting competition of skill, to roulette and craps, where you can literally make or break your bankroll with one spin of the wheel.

While there is a certain element of chance with all of these games, many casinos add another layer of uncertainty by making the games with the worst odds (like the Field or Any 7 on craps) the most attractive. This is a well-known psychological strategy to lure in unknowing gamblers and make them feel like they are doing something “legit.”