Slot Machines and the Psychophysiological Mechanisms That Drive Player Enjoyment
A slot (or slit) is an opening, usually narrow, in which something may be placed or passed, as in a door or window. A slot can also refer to:
In the world of gambling, slots remain the biggest revenue-generators for casino operators. Their longevity reflects a variety of factors, including their relatively low cost, instant feedback, and the ephemeral pleasures of high-fidelity attention-grabbing music and amusing animations. However, there are indications that younger players are looking for more challenging games than the simple, chrome devices that have long dominated casinos’ floor space.
Despite these challenges, slot makers continue to focus on creating games that appeal to the broadest possible audience. While older gamblers want to zone out in front of machines that are neither physically nor cognitively taxing, young players yearn for head-to-head competition more akin to the online video games they play at home.
As slot manufacturers seek to accommodate this demand, they are developing new machines with graphics and sound capabilities more akin to the virtual world of computer games. The new devices feature immersive environments and gameplay that can compete with the head-to-head action of MMORPGs like World of Warcraft and Halo.
Regardless of how the game is designed, it’s important for slot designers to understand the psychophysiological mechanisms that drive player enjoyment. Unlike other psychophysiological measures that require cumbersome electrodes and wires (which reduce ecological validity, limit flow, and interfere with playing), these measurement tools are unobtrusive and allow players to experience and observe their own reward reactivity in the context of their favorite game.