Whether you’re a seasoned gambler or someone who just wants to try your hand at some high-stakes games, casinos have something for everyone. Slot machines and roulette are games of chance, while blackjack, poker, keno and sports betting require some skill to play. But what is it about the casino that makes people want to cheat, steal or scam their way into a jackpot?

Gambling is a form of entertainment that has been around for millennia. From the days of ancient Mesopotamia to modern-day Las Vegas, gambling has been a popular past time and remains so today. In fact, a study conducted by the University of Pennsylvania found that people who regularly visit casinos report greater levels of happiness than those who don’t.

Casino stars Robert De Niro as Ace Rothstein, a bookie for the Mob’s Tangiers casino who tries to do things the right way while juggling his mob ties and drug-addicted trophy wife. Director Martin Scorsese brings his own brand of filmmaking excitement to this sexy, gangster-fueled story and encapsulates the spirit of Sin City like few other movies can.

Besides their gaming floor, casinos offer luxury hotels, cutting-edge technology, event and group business spaces, spas and restaurants, and much more to attract guests and keep them coming back. But many casinos fail to promote their full offering and miss out on valuable business opportunities. To make the most of your casino, ensure that you are promoting all that it has to offer by using marketing strategies that focus on events and group business as well as gaming.