We’ve all done it — strided into a casino brimming with confidence and a wallet full of cash, excited for some enjoyable gaming and maybe a few rounds of drinks. Hours later, you walk out with no idea what time it is or where your money went. Something about casinos is infectious — it’s hard to resist the allure of blaring music, clinking coins and the promise of good times to come.

Whether you’re a fan of the glitz and glamour or simply want to take your chances on some fun games, gambling is one of the most addictive activities around. It’s fast-paced, has an element of suspense, and is just as much about socializing with others as it is trying your luck.

While most gambling movies focus on sex and crime, Casino delves deeper, exposing the true roots of Vegas and its corruption that spread far beyond the Strip. From the mob, to Teamsters unions, to Midwest mafia families, Scorsese lays it all out in Casino, a movie that’s both gripping and sobering at the same time.

It’s important to keep in mind that demographic information can only go so far when it comes to understanding what makes people tick. The types of games, entertainment options and food that are popular today are unlikely to be the same five or ten years from now. That’s why it’s essential to diversify your offering, and invest in marketing tactics that can help you appeal to a wider range of audiences.