With a star-studded cast and a gritty, true-to-life story, Casino was a bonanza at the box office. And it’s easy to understand why. The film was a sequel of sorts to the mafia drama Goodfellas, but with its stars (Robert De Niro and Joe Pesci) reuniting, it was poised to capture the public’s imagination. The violence and profanity of the film may have seemed dated in 1995, but Scorsese’s depiction of crime in Sin City would become the benchmark for later, more stylized period pieces like Boogie Nights.

Even though Casino runs over three hours, the movie doesn’t lag or lose steam. Thanks to the masterful editing and taut narration, it keeps your attention from beginning to end. And Stone’s performance is captivating, her seductive energy alternating between building on and inverting her work from Basic Instinct.

But while a casino’s marketing strategy may be rooted in demographic information, it also has to address how it can appeal to its customers beyond gaming. The best casinos don’t just offer an extensive menu of games; they provide a unique entertainment experience, delicious food and drinks, state-of-the-art technology, flexible event spaces, and luxurious hotel accommodations. This is what attracts audiences and keeps them coming back. To do this, marketers should take advantage of tried and true casino marketing strategies. These ideas can help a casino move from a middle-of-the-pack competitor to an industry-leading destination. 1. Boost discoverability.