The glitz and glamour of casinos draws crowds like no other place on earth. From blackjack to poker and slot machines, they offer a variety of ways to win money and feel good. They also feature a variety of other attractions, such as restaurants and live entertainment. The combination of winning and having a great time creates a hypnotic experience that keeps people coming back.

In the past, marketers have focused on demographics to determine their audience’s behaviors and preferences. However, this is a limited way to view your customers. Demographic information is helpful but doesn’t tell you why people visit your casino or what makes them stay.

For example, a group of women may be at your casino but you don’t know why they are there. They could be on a business trip and have an hour to kill before their next meeting or they might be celebrating a bachelorette party. Without more data, you wouldn’t know what types of marketing campaigns to focus on.

Casino is Scorsese’s most violent movie in terms of showcasing mob violence, but it isn’t his only masterpiece. His ability to capture the true nature of his characters is unparalleled. The story of how the mob in Vegas lost control of a city that was minting money at a record pace is fascinating. Plus, the movie has a lot of compelling themes. Robert De Niro’s attention to detail as well as the false bedrock his marriage was built off of, Nicky’s scumbaggery (arguably his best performance in this genre), and the way the mob turns on each other is compelling.