The movie Casino is one of Scorsese’s most violent movies, but it is also the most compelling and informative about the mafia and the rise of Las Vegas. Robert De Niro and Sharon Stone are both fantastic in this film, but Joe Pesci’s ruthless Santoro is not to be missed. This is a story about mob corruption and the rise of organized crime in Vegas, but it also explains why gambling is such an addictive activity.

Casinos make money by creating a manufactured blissful experience to keep people coming back for more. They use dazzling lights and joyful music to create a euphoric environment that stimulates the brain and makes people want to gamble. Some casinos even waft scented oils through their ventilation systems to make gamblers feel more comfortable. Despite the false promise of happiness, gambling is a dangerously addictive activity that can cause people to lose control of their finances and end up in debt.

A casino’s financial profitability is assured by a number of built-in advantages, known as the house edge. Regardless of the game played, it is virtually impossible for a patron to win more than the casino can afford to pay out. This means that casino operators can offer big bettors extravagant inducements like free spectacular entertainment, luxurious transportation, and elegant living quarters. Casinos also offer less extravagant comps such as cash back, free play, loss rebates, and monthly mailers.

Casinos have many more offerings than games and entertainment, including high-end restaurants, luxurious hotels, spa and health club amenities, and events and group business spaces. By promoting these other aspects of the casino to their audience, marketers can help them understand why they should visit and become loyal customers.